Spaces people remember
don't happen by accident
Interior design services for homes, hospitality and commercial spaces.
People rarely remember individual details.
They remember how a place made them feel.
Perhaps you have a room you keep buying things for, but it still doesn’t feel right. A whole home full of ideas that don’t quite add up. Or a customer-facing space that looks perfectly nice but doesn’t give anyone much reason to remember it.
That’s where I come in.
At Sams Studio is an experience-led interior design house working across homes, hospitality and commercial spaces.
I start with the people who will use the space, then work out what the layout, furniture, lighting, colours and details need to do for them.
Residential interior design
Your home, only more like you
You don’t need to know your interior style, arrive with a perfectly organised Pinterest board or have agreed what shade of green is the green.
You might have one room that has never quite worked, a whole home waiting to feel connected or simply too many decisions competing for your attention.
I’ll help you find the central idea, make sense of the options and turn them into a home with character—one that supports how you genuinely live rather than how a home is apparently supposed to look.
Depending on how much help you need, I can provide a clear design scheme for you to implement yourself or stay involved with sourcing, purchasing, trades liaison, delivery coordination and final styling.
The result is not a show home or a copy of somebody else’s. It is your home, with the decisions made and the details properly thought through.
Commercial and hospitality interior design
A good-looking space is only part of the job
For cafés, restaurants, hotels, holiday accommodation and other customer-facing businesses, the interior affects what people do as much as what they see.
It can help someone understand where to go, encourage them to settle in, give them something worth noticing and make the place easier to remember afterwards.
I design commercial and hospitality interiors around the experience you want to create and what the business needs the space to achieve. That thinking can shape the concept, layout, furniture, lighting, finishes, sourcing and smallest customer-facing details.
Because “lovely” is useful. But lovely and somewhere people stay, return to and recommend is better.
One vision, every detail considered
When the project needs the full picture
Sometimes the interior is only one part of what needs designing.
For suitable hospitality and commercial projects, I can create one central idea and carry it through the interior, identity, website, signage, menus and customer details.
It means someone encounters the same recognisable thought when they discover the business online, walk through the door, sit down and notice the little thing on the table.
Y Caffi is the clearest example. An idea rooted in its historic building shaped the name, interior and bespoke counter, then continued through the identity, website, menus, signage and book-inspired table numbers.
Not lots of separate design jobs. One place, speaking with one voice.
Brand and digital design
Ideas don't stop at the walls
You may already have the space but need everything around it to make more sense.
I create brand identities, websites and customer touchpoints that help businesses present themselves clearly and feel coherent wherever people encounter them.
Brand and digital design can extend the idea behind a commercial or hospitality interior, or be commissioned as a standalone project. Depending on what is needed, that might include identity, website design, signage, menus, print or digital content.
The starting point is not a list of things to make. It is understanding what the business needs people to see, feel and do—and deciding what will genuinely help.
Have a place in mind?
You don’t need a finished brief. You don’t need to know which service heading your project fits beneath. And you definitely don’t need to have made all the decisions before asking for help, that would rather defeat the point.
Tell me about the place, what isn’t working and what you would like to change. We can begin there.
I work on residential, commercial and hospitality interiors across North Wales and Cheshire, with brand and digital projects available throughout the UK.
Tel: 07922 628666 | Email: studio@at-sams.co.uk