Experience-led interior design for homes, hospitality and commercial spaces

People rarely remember individual details. They remember how a place made them feel.

Commercial & hospitality interiors

For hotels, holiday accommodation, cafés, restaurants and other customer-facing businesses, an interior has a job to do.

Residential interiors

From one room that has never quite worked to a whole home full of decisions, I’ll help you create somewhere with character that supports the way you genuinely live.

FEATURED PROJECT

Y Caffi

One idea, carried through the whole experience

Y Caffi began with one idea rooted in the character of its historic building and the people the café was there to welcome.

That idea shaped the interior and bespoke counter, then continued through the identity, website, menus, signage and book-inspired table details.

Visitors encounter the story before they arrive and in the space and details they discover once inside.

EXPLORE THE Y CAFFI DESIGN STORY

For projects that need the full picture

For hospitality and commercial projects, I can carry the central idea through the identity, website, signage, menus and other customer touchpoints.

I also work on standalone branding and digital projects for businesses that need a clearer, more coherent way to present themselves.

Explore Brand & Digital

Brand

Identity, storytelling and printed materials that build connections

Digital

Websites and digital experiences that bring brands to life

Hello, I'm Sam

I tend to notice how people use places: where they naturally pause, what draws them in and which small detail they mention afterwards.

My experience crosses interiors, branding, websites and customer journeys, so I often see connections between a room and everything surrounding it. At Sams Studio is where I bring those connections together.

Meet Sam